style guide

JANUARY 2011


IDENTITY GUIDELINE


These guidelines set out the basic principles for a unified approach to communications for the Kittypod brand recognizing and accommodating the need for flexibility.


We are providing you with the visual elements that support the Kittypod brand. When used correctly and consistently, the elements speak for Kittypod design in an articulate and compelling way.  Please note: the design of Kittypod’s branding was not arbitrary and the impact is not subjective. The Kittypod logo, typeface, color palette, and usage requirements reflect and reinforce the very essence of Kittypod design.


By following this guide, you help define Kittypod for our customers, partners, and our industry at large. Equally important, you help them recognize, differentiate, and remember us.  Provided are rules on how to use—and how not to use—our name and logo.


If you have questions about how to use the branding, or need additional information, email us at contact@kittypod.com.



KITTYPOD THE NAME


• Kittypod is one word.   Do not break the name apart please.  Communicate accurately the name spelling for all written content.


• The name was established in 1996 for the original Kittypod scratchable chaise longue designed by Elizabeth Paige Smith for cats, and since became the brand name which continues to share the name of the original design.


• Always use the brand name as Kittypod, and the designer/creator of the brand Elizabeth Paige Smith.  We want to make sure that you clearly represent the brand name to be Kittypod.



LOGO USAGE

 

The logo consists of the word Kittypod with the cathead replacing the ‘o’ in the name. It should not be redrawn, digitally manipulated or altered. It must always be positioned horizontally, left aligned.

 

The logo must always be reproduced from a digital master reference. This is available in jpeg format.  The artwork can be downloaded below: 


File format

jpg:  (download jpg)


Color

The logo only appears black or white.


Accessibility

The logo must always have good contrast with the background to ensure maximum impact and accessibility.

 


EXAMPLE

 

 

 

PLEASE DO NOT

• Use the logo in any color other than black or white
• Use any artistic filters on the logo
• Stretch, rotate, or distort the logo.